WHY WE EXIST
Spec Ops Water was built to honor the ones who ran toward danger.
Military. Police. Fire. EMTs.
We haven’t forgotten who paid the price for freedom and we never will.
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This isn’t performative giving.
Every can sold sends $0.25 directly to vetted nonprofits helping veterans
and first responders.
No red tape. No bloated salaries. Just results.
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We ran the numbers.
Most brands that “give back” donate around 1%.
Ours is 10x that, because anything less felt wrong.
Giving back isn’t a gesture.
It’s a duty.
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This isn’t for everyone.
It’s for the grinders. The protectors. The ones who lace up while others sleep.
If that’s you, you’re one of us.
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This isn’t just water in a badass can.
It’s a salute.
It’s a mission.
It’s a movement.​
WHO WE ARE
Dino McGraw, Eric "Chewy" Thornton, Joe Parisi (ret. EMS) and Sonia Parisi (U.S. Army veteran). Operator-minded founders with real-world reps in EMS, Army, retail, and ops with one shared goal to give back to those who’ve sacrificed so we can live free, build businesses, and raise our families.
We’ve always had deep respect for the military discipline, grit, loyalty, and that mission-first mindset are values we live by too.
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We wanted to create something that honors them. That’s how Spec Ops Water was born, a tactical, hard-edged brand built to give back.
This isn’t just clean water in a cool can, but rather measurable impact with $0.25 donated per can, transparently reported. A way to stand for something bigger than yourself, with purpose, with edge, and real results behind every drop.
(L to R) Dino McGraw, Co-Founder
Head of Retail growth and sell-through.
Eric ‘Chewy’ Thornton, Co-Founder Operations, logistics, and COGS.
Joe Parisi, CEO — Former EMS first responder leading sales and partnerships.
Sonia Parisi - Co-Founder - Veteran U.S. Army Sergeant and CA National Guardsman. Her strong commitment to service makes her ideal for veteran relations and impact.