SPEC OPS MANIFESTO
Most people support Veterans and First Responders in theory.
Support is easy. Support is emotional. Support is optional.
Participation is different.
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Participation shows up when it’s boring.
When no one’s watching.
When there’s nothing to post.
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We didn’t build Spec Ops Water to collect supporters.
We built it to create participation without permission.
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If you hydrate, you already qualify.
No uniform. No politics. No performative loyalty.
Every can carries a fixed donation.
Every unit supports vetted organizations.
Not during a campaign.
Not when it’s convenient.
Every time.
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This isn’t charity theater.
It’s infrastructure.
Veterans and First Responders don’t need applause.
They need consistent backing from the civilians they protect.
Spec Ops Water turns a daily habit into a daily act of responsibility.
No hype.
No guilt.
No excuses.
Drink water.
Carry weight.
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Our Mission:
To turn everyday hydration into automatic, transparent support for Veterans and First Responders.
WHO WE ARE
Dino McGraw, Eric "Chewy" Thornton, Joe Parisi (ret. EMS) and Sonia Parisi (U.S. Army veteran). Operator-minded founders with real-world reps in EMS, Army, retail, and ops with one shared goal to give back to those who’ve sacrificed so we can live free, build businesses, and raise our families.
We’ve always had deep respect for the military discipline, grit, loyalty, and that mission-first mindset are values we live by too.
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We wanted to create something that honors them. That’s how Spec Ops Water was born, a tactical, hard-edged brand built to give back.
This isn’t just clean water in a cool can, but rather measurable impact with $0.25 donated per can, transparently reported. A way to stand for something bigger than yourself, with purpose, with edge, and real results behind every drop.
(L to R) Dino McGraw, Co-Founder
Head of Retail growth and sell-through.
Eric ‘Chewy’ Thornton, Co-Founder Operations, logistics, and COGS.
Joe Parisi, CEO — Former EMS first responder leading sales and partnerships.
Sonia Parisi - Co-Founder - Veteran U.S. Army Sergeant and CA National Guardsman. Her strong commitment to service makes her ideal for veteran relations and impact.